John C. Bergstrom is Professor Emeritus in the Department of Agricultural and Applied Economics, The University of Georgia where he joined the department as a faculty member in January 1987. He has been a visiting scholar at the University of Maine and Colorado State University. He also served as the first Richard B. Russell, Jr. Professor of Public Policy at the University of Georgia from 2005-2020. His research, teaching and outreach career focused on concepts and techniques for assessing natural resource and environmental values and applying these values to policy and management. Examples of his applied research projects include projecting and valuing outdoor recreation visitation at U.S. National Parks and U.S. National Forests, advising the U.S. Army Corps of Engineers and Tennessee Valley Authority on river and reservoir management for multiple purposes including outdoor recreation, and valuation and management of ecosystem services provided by National Wildlife Refuges managed by the U.S. Fish and Wildlife Services. He enjoys visiting National Parks (39 so far), hiking in the mountains of Georgia and Colorado, serving as a Trail Ambassador with the Georgia Appalachian Trail Club, and spending time with family and friends.