A.T. Volunteer Brand Concept Challenge Rules, Authorization, and Release

While ATC is hosting the challenge, this is not for ATC’s brand. This idea generation process is around the volunteer identity that represents ATC’s ecosystem of A.T. network partners who work collaboratively in support of the A.T.

Help ATC and its partners who care for the Trail to develop imagery that captures the energy of what it means to be an Appalachian Trail Volunteer. Submit your ideas to this idea-generation challenge.

Five submissions will be selected for superlative awards and will receive a certificate of achievement, and those selected entrants in the U.S. will receive a stuffed daypack.

No purchase necessary. The Challenge is open only to legal residents of the United States and is void where prohibited by law. The ATC reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Challenge.

Any person of any age may participate. Participants may submit no more than two designs. Designs must be submitted through the online submission form and participants must agree to the authorization and release terms of the challenge below.

Submissions from participants under the age of 18 must include guardian review and mutual consent to Authorization and Release Terms.

Submit design concept to through this form between May 3, 2021 and May 31, 2021.
Designs are not immediately available for public viewing after submission.
Between June 16 and July 1, 2021, designs that meet ATC’s criteria for public viewing will be displayed for public input.
ATC reserves the right to not to publicly post any design concepts that are vulgar, offensive, or otherwise harmful.

By submitting concepts to ATC, participant agrees to the following terms and conditions related to origin, rights, modification, ownership, and release.

Original Work: I acknowledge that I created the images and agree to the additional terms set forth in this authorization and release terms. The imagery presented is original to the artist making the submission and is not based on other known designs.

Grant of Rights: I grant the Appalachian Trail Conservancy, its affiliates, employees, agents, and A.T. Cooperative Management Partners and each of their successors and assigns (collectively, the “AT Parties”) (i) the perpetual use of the submitted concepts and imagery and (ii) the right to modify, adapt, or change the submitted imagery or concept in its entirety or in part. I understand that I will not receive and am not entitled to any financial or other renumeration for the use and re-use of the image or its likeness. I understand that if the concept is utilized for the brand identity of A.T. Volunteerism that my name will not appear on or be associated with the concept or image.

Ownership: I assign all right, title and interest in the submitted work to the AT Parties.

Release: I hereby release and agree to hold harmless the AT Parties from any and all claims, demands, or causes of action that I may have now or may hereafter have regarding the use and publication by the AT Parties of any of the above mentioned materials. I waive any rights to claims, or interest I may have to control the use of the submitted imagery or its likeness in whatever media used. I also understand that none of the AT Parties is responsible for any expense or liability incurred as a result of my participation in this challenge, including medical expenses due to any sickness or injury incurred as a result.

Signified: If over 18 years of age and over: I represent that I am at least 18 years of age, have read and understand the foregoing statement, am competent to execute this agreement, and by doing so hereby waive certain legal rights.

If the legal guardian of a participant younger than 18 years of age: I represent, on behalf of participant, that I have read and understand the foregoing statement, am competent to execute this agreement, and by doing so hereby waive certain legal rights.


Five submissions will be selected for superlative awards and will receive a certificate of achievement from ATC. Receipt of a superlative award neither signifies nor commits ATC to the use or adoption of the design in whole, or in part, to the A.T. Volunteer brand.

Selected entrants will receive a stuffed daypack.

Superlative Awards will be issued in the following categories:

  • Most Creative
  • Cleanest Design
  • Captures the Spirit of Volunteerism
  • Most unique perspective
  • Tells an authentic story

Superlative Awards will be judged by a panel of ATC staff.

Participants who submit more than one concept are not eligible to receive more than one superlative award.

Selected Superlative Award Recipients will be notified by July 30, 2021.

Lead image courtesy of Horizonline Pictures