Hit the Trail for #OptOutside 2017

This Black Friday, Nov. 24, the Appalachian Trail Conservancy (ATC) is proud to #OptOutside alongside REI and many other companies and organizations.

Rather than seeing this day as an opportunity to fight through the crowds for a marginal deal, we see this as a chance to escape the hustle and bustle that has come to characterize Black Friday and trade it for the peace of the Appalachian Mountains and the an outdoor adventure with close friends and family.

Join us in our celebration of the the great outdoors by tagging your Instagram and Twitter posts with #myATstory and #OptOutside — your posts will appear in the stream below.

Happy Trails!