What is the Cost of a “Priceless” View?
Jun 9, 2020
Jun 9, 2020
I recall, when I thru-hiked the Appalachian Trail (A.T.) in 2015, the exact moment I stood on the edge of McAfee Knob. I took the photo thousands of thru-hikers (and even more day visitors) have taken, much like the one you see above. That photo — of a hiker standing alone and near the edge, looking over the vast Catawba Valley — is nothing short of iconic. After sharing that photo with a friend, I received a response that would resonate years later when I joined the Appalachian Trail Conservancy (ATC) staff: “That photo is priceless!”
Years after my thru-hike, I’ve learned that, though it is near impossible to put a price tag on the meaning, values and legacy of the Appalachian Trail, it costs millions of dollars every year to manage and protect the Trail and its surrounding landscape.

Our mission is not to manage a footpath or its surrounding landscape. It is not to preserve the ecology of the A.T. — from the Trail’s exceptionally diverse flora and fauna to the trees that envelop the Trail in a green tunnel. It is not to develop the next generation of Trail stewards. It is not to preserve those precious moments like hearing birds fly overhead as they follow the Trail’s route as an avian skyway, or seeing the Milky Way spread out like electric crystals against the night sky. It is not to equip and deploy thousands of volunteers who, as a corps, spend more than 200,000 hours each year maintaining the integrity of the A.T.
Our mission is to manage and protect all these things, collectively known as the A.T. Experience — an experience so iconic, it has persisted for a century. Through a generous gift to the ATC, you can help preserve this unique experience for another 100 years.
But, what does it take to fund this conservation and recreation miracle for another 100 years?
To return to McAfee Knob in 2015: I could not have known that the section of footpath I followed, or the panoramic vista in front of me, or the sensory experience of being on that small section of the A.T. took millions of dollars to build, maintain and protect. Like many things we deem priceless, there is a hidden cost to ensure they remain in our lives.
Broken down into discrete components, these are the minimum costs to preserve that unique moment on McAfee Knob:
These costs add up. To preserve those A.T. moments we all cherish, the ATC needs support from A.T. lovers like you. If it takes several million dollars to preserve a few miles of Trail around McAfee Knob, imagine what we need to manage and protect all 2,193 miles of the A.T.
On a sunny day — or even a partly cloudy one — the vista from McAfee Knob can stretch on for miles, clear and uninterrupted. What you cannot see from on high is the volunteer work to maintain and protect the Trail, the lobbying for key legislation or policies to protect the A.T. and its landscape, or the collaboration with partners to ensure the A.T. Experience remains intact. You cannot see the funds required to purchase resilient lands, to purchase the gear and equipment to deploy volunteers, to hire staff to work in the field and to support the ATC’s operations. These are the unseen costs for conserving this Trail we all hold dear, and why we must all pitch in together to ensure the A.T. is protected forever, for all.
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