Organizational Mission:

The Appalachian Trail Conservancy’s mission is to protect, manage, and advocate for the Appalachian National Scenic Trail.

Position Summary

The Digital Communications Manager guides, develops, and implements strategies on digital platforms that raise awareness of ATC’s work and help diversify its audience and base of support. The manager is responsible for producing content for social media, email, and web-based platforms that promotes engagement, encourages dialogue, and builds community. The manager is also responsible for monitoring engagement, evaluating campaign performance, tracking metrics, and making recommendations for how to grow ATC’s digital presence in alignment with its brand reputation and values.

Essential Duties and Responsibilities

  • Contribute to content planning and editorial calendar creation for social channels including Facebook, Instagram, Twitter, and YouTube accounts, as well as for emails, web pages, and blogs.
  • Create, publish, and monitor performance of content produced for digital channels, including photography, video, and written text.
  • Monitor comments, messages, and other responses from community members for compliance with social media guidelines. Respond as appropriate to members’ inquiries.
  • Track and report regularly on key performance indicators for audience growth and engagement.
  • Support the development of paid placement on social media by helping execute paid social media campaigns and developing reports to show effectiveness or opportunities for improvement.
  • Ensure alignment of content across digital platforms as well as with other communications channels (e.g., print and multimedia), with the goal of creating a holistic, cross-platform user experience.
  • Stay on top of industry trends, best practices, and new product features and suggest changes or enhancements to existing approaches.
  • Collaborate with staff with various roles and responsibilities, as well as with volunteers, donors, vendors, and members of partner organizations, to communicate ATC’s work, impact, and strategic priorities.
  • Other duties as assigned by the Director of Communications.


  • A bachelor’s degree, preferably in Communications, English, or other related field; or 6-8 years in digital communication in lieu of a bachelor’s degree.
  • 3-5 years of experience in digital communication, and/or social media management
  • Strong writing and communications skills
  • Experience producing content for digital platforms and/or managing social media at non-profit organizations
  • Expertise in tracking performance of content and reporting on audience growth and engagement, including knowledge of industry benchmarks
  • Deep interest in and commitment to following platform enhancements, best practices and consumer behavior in digital media
  • Self-starter who thrives in a collaborate environment; demonstrated experience coordinating and organizing multiple projects simultaneously
  • Attention to detail and experience with proofreading and/or adhering to editorial style guides (e.g., Associated Press, Chicago Manual of Style)
  • Passion and interest in the environment, outdoor recreation, conservation, or a related field required. Familiarity with and/or affinity to the Appalachian Trail and its management, preservation, and protection a plus
  • Proficiency in photography and/or video editing a plus

Physical Demands and Work Environment

  • Frequently communicates with individuals by email, online chat, videoconference, or phone
  • Working on the computer and viewing screens for prolonged periods
  • Infrequent travel to attend in-person meetings and/or participate in Trail activities
  • Remote position, preferably located in the eastern time zone

Additional Details

  • The minimum starting salary for this position is $55,000
  • COVID-19 vaccination will be required for this position as a condition of employment. Medical and religious exemptions may apply.
  • Health, dental, and vision insurance available
  • Company paid long-term disability and life insurance provided
  • 403(b) Retirement Plan with up to 7% match after 1 year of service

To Apply

Please submit an application packet that consists of a resume, writing sample, sample of social media series, sample blog post and a cover letter. Applications will be accepted until the position is filled. Please apply as soon as possible.

Click here to apply through our ADP portal.


ATC Equal Employment Opportunity Statement

The Appalachian Trail Conservancy (ATC) encourages collaboration, flexibility, and fairness with all employees and volunteers to enable participation and contributions to their fullest potential.

We are committed to being a diverse and inclusive organization, and recognize that diversity contributes to an effective and successful organizational culture and mission.

The ATC prohibits discrimination in employment on the basis of race, color, religion, sex (including pregnancy, gender identity and/or expression), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, political affiliation, union membership, or any other status protected by the laws and regulations in the locations where we operate.

Appalachian Trail Conservancy’s Identity Statement