Sunbelt Bakery and the Appalachian Trail Conservancy Co-Host “Taste of the Trail” to Celebrate Partnership

Date Published: Nov 21, 2016

McKee Foods will announce sponsorship of a project in New York’s Bear Mountain State Park 

HARPERS FERRY, W.V. (Oct. 27, 2016) – Together with the Appalachian Trail Conservancy (ATC), McKee Foods’ Sunbelt Bakery is blazing new trails in the effort to further healthy lifestyles and the enjoyment of the great outdoors. As part of the “Taste of the Trail” event co-hosted by the ATC, Sunbelt Bakery will announce a partnership and related grant to promote healthy family activities, outdoor education and trail rehabilitation projects. 

What: McKee Foods will present the ATC with funds to promote the Outdoor Happiness (OH!) Movement at “Taste of the Trail,” a family-friendly event featuring food, games and giveaways

When: Sunday, Nov. 6, 1-3 p.m.

Where: Appalachian Trail Conservancy Visitor Center
799 Washington St.
Harpers Ferry, WV 25425

Who: ATC leaders and members, McKee Foods and Sunbelt Bakery representatives, Appalachian Trail (A.T.) community members and the public

The “Taste of the Trail” will feature a check-passing presentation from Sunbelt Executive John Petticord to ATC Executive Director/CEO Ron Tipton, followed by a brief overview of the Bear Mountain State Park trail restoration project — the most intense and comprehensive footpath rehabilitation project in A.T.  history. Sunbelt Bakery’s sponsorship will fund a portion of the final year’s work on the decade-long project, including the construction of the remaining 1,000 feet of new trail.

The day’s events will include cornhole and box stacking competitions, face painting, refreshments and other entertainment. ATC memberships will be offered at a discounted rate of $35 and the first 100 attendees will receive a Sunbelt Bakery Snack Pack.

Launched in 2014, the OH! Movement is designed to encourage individuals and families to go outside, have fun and find what makes them happy. To that end, McKee Foods is donating one cent from every specially marked Sunbelt Bakery box purchased, for a total of up to $200,000 per year, to fund OH! Movement projects and give Americans even more ways to get outside and have fun as a community.

About the Outdoor Happiness Movement

McKee Foods is committed to helping communities across the country enjoy an outdoor lifestyle by partnering with organizations that make public greenways, trails and parks available. We believe that these green spaces provide opportunities for outdoor activity that ultimately lead to a fun and active lifestyle. McKee Foods, owned and operated by the McKee family, will donate more than $1 million over a five-year period in an initiative called the Outdoor Happiness (OH!) Movement. The OH! Movement represents a long-standing tradition in the McKee family in that, since 2009, they have already given more than $2.8 million to support the creation and preservation of parks, greenways and other outdoor spaces. For more information or to join McKee Foods in its mission to get the country outside, please visit OutdoorHappinessMovement.com.

 

About McKee Foods

McKee Foods, a family bakery with annual sales of about $1.4 billion, is a privately held company based in Collegedale, Tenn. The McKee Foods story began during the height of the Great Depression when founder O.D. McKee began selling 5-cent snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought a small, failing bakery using the family car as collateral. Today the company employs more than 5,750 people in Collegedale, Tenn.; Gentry, Ark.; Stuarts Draft, Va.; and Kingman, Ariz. It creates and produces Little Debbie® Snack Cakes, Drakes’ Cakes, Sunbelt Bakery® snacks and cereals, Heartland® and Fieldstone® Bakery food products. Visit McKeeFoods.com for more information.

About the Appalachian Trail Conservancy

The ATC was founded in 1925 by volunteers and federal officials working to build a continuous footpath along the Appalachian Mountains. A unit of the National Park System, the A.T. ranges from Maine to Georgia and is approximately 2,190 miles in length. It is the longest hiking-only footpath in the world. The mission of the ATC is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information, please visit appalachiantrail.org.





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